"We don't want to lose a sale, clearly, and we'll work hard in our operations and our manufacturing supply chain and obviously with our retail partners to make sure we catch up as quickly as we can." "I can only apologize in advance to anybody who is let down before Christmas," he said.
Harrison also kept supply expectations low when in an talk with surrounding today's Xbox One launch. "There will be difficulty getting stock through until Christmas but we will do everything we can to accelerate that," Microsoft Xbox VP Phil Harrison told MCV.
Microsoft, on the other hand, says it's expecting difficulty in keeping retailers stocked through the end of the year. "I think through the holiday season that we'll be in good supply." " the first platform launch that I’ve ever been involved with where we’ve had such a good production ramp up and a good sense of supply," Sony Computer Entertainment CEO Andrew House told Game Informer in a recent interview. Advertisementįor its part, Sony expects to be able to keep stores supplied and ready to fill that demand through the holiday season and to meet worldwide sales targets of 5 million systems by the end of March.
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While GameStop's "first-to-know" list may have some overlap with customers that managed to get systems elsewhere, the number is the most concrete sign yet that strong sales for the new consoles will last past the holiday season rather than quickly tapering off after the expected initial sellout (see the Saturn, Dreamcast, original Xbox, GameCube, and even the PS3 for examples of such post-launch tapering). The huge number of interested potential buyers also jibes with other tidbits showing strong post-launch demand for the PS4, such as similar sellout reports from retailer Best Buy and thousands of eBay auctions with significant markups. What's more, the retailer has logged 2.3 million customers on its "first-to-know" list seeking information on when more supply comes in for the Xbox One and PS4. The major chain, which operates over 6,600 locations worldwide (mainly in North America), said in an earnings call yesterday that its initial allocation of PS4 systems is completely spoken for. Now, retailer GameStop has released numbers giving a much stronger indication of just how many people are still clamoring for next-generation systems just before today's launch of the Xbox One. Earlier this week, we noted that while Sony selling a million consoles in 24 hours was impressive, readers shouldn't read too much into a single day of sales data that might say more about the company's initial distribution capacity than the system's long-term demand.
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